Medium Format at a New Price

Hasselblad has announced a new Medium Format (MF) camera that brings a full kit to you for $18,000.

The New H4D-40 is a 40mp MF system that comes with an 80mm lens and viewfinder. Costs are coming down more and more all the time. Remember that the sensor size of these MF cameras is about twice that of a Full Frame 35mm DSLR. This means that better quality is becoming available at a lower price. For me (as of now) the MF days are over; but for those who shoot portraits, products, and do commercial work the MF days may be coming back around.